I'm passionate about user-centered journalism, products and newsroom innovation, putting community building and engagement front and center.
Currently, I'm the Product Manager of Newsletters and Messaging at the Los Angeles Times, overseeing the strategic vision for newsletters, email and messaging as a product and ensuring execution.
Before that, I led community and product operations at News Deeply. I also taught a master's level course at NYU's Journalism Institute on reporting with, rather than on, a community. (You can find more details on my most current work under Project & Product Management and Teaching, Speaking & Consulting.)
Originally from Berlin, I came to New York to work as a business correspondent, reporting for the Financial Times Deutschland, NZZ am Sonntag, Die Zeit and Zeit Online among others (more on that under Editing & Reporting). Prior to that, I was a reporter for Reuters in Berlin.
I have a master's degree in digital journalism and innovation (Studio 20 program at NYU) and a bachelor's degree in economics, political science and media management from the University of Cologne. I also graduated from Cologne Journalism School with a four-year professional degree in business and political journalism. Over the course of my undergrad studies, I completed eight internships at Der Spiegel, SBS Radio, Reuters, the German Federal Foreign Office, sueddeutsche.de, Bonner General-Anzeiger, Badische Zeitung and Perlentaucher.
Recognition & Awards
Online Journalism Award 2016, Category: The David Teeuwen Student Journalism Award, Large Newsroom - WINNER: NYC Values
Scholarship by FAZIT-Stiftung
Scholarships by the New York University Graduate School of Arts and Science (GSAS)
and NYU Journalism's Studio 20 program
Top 30 Under 30 by Medium Magazin, Germany’s leading industry publication
BUSE Award in the category Best Junior Journalist Capital Market
The 500 women in media by newsroom.de
Scholarship by Friedrich-Ebert-Stiftung
Gather Steering Committee Member —2019-now
EJC Engaged Journalism Accelerator Mentor —2018-now
next media accelerator Mentor —2018-now
Women in Product NYC Content Committee —2018-now
Coalition for Women in Journalism Associate Strategist — 2017-2018
Foreign Press Association Executive Committee — 2013-2014
Project & Product Management
I'm currently the Product Manager of Newsletters and Messaging at the Los Angeles Times, overseeing the strategic vision for newsletters, email and messaging as a product and ensuring execution, focused on building loyal relationships with our readers. As Newsletter and Messaging Product Lead, I work closely with editorial, business and technical teams to improve upon existing offerings and manage the launch of new newsletter and messaging products.
I'm obsessed with optimizing workflows and processes, always aiming for collaboration and efficiency. As boring as it may sound to you, it's not at all to me. After all, how much is it worth to have a great vision if you don't know how to get there?
As manager of community and product operations at News Deeply, I led the exploration, implementation and evaluation of tools and processes to advance community-centered journalism. In this role, I designed and rolled out workflows for our live journalism initiatives Deeply Talks and Deeply Dialogues, oversaw the launch of a newsletter and advisory councils across all of our platforms, developed methods and analyzing metrics to optimize the effectiveness of our work and supported user-oriented digital product design. I was also responsible for discovering and testing emerging digital journalism technologies and techniques.
For my final project for NYU Journalism’s Studio 20 program, I collaborated with Facebook’s Journalism Partnerships Team to research the opportunities and challenges of live video as a tool for journalists. Over the course of the program, I served as the project/product manager for: NYC Values (OJA16 Winner); Shadow Elections (in collaboration with Fusion); News Literacy 2016; Life in the 4-0.
Linked below, you can find some projects and products I've worked on as well as some media coverage about them.
Teaching, Speaking & Consulting
I use every opportunity to make a passionate plea for engaged journalism.
I've developed and taught a master’s level course at NYU’s Journalism Institute on reporting with, rather than on, a community. In this course, the students learned how to use different formats and tools to involve communities into the reporting process, through hands-on lessons and by looking at engaged journalism case studies. It also taught them to put this into practice by going through an entire engaged journalism project cycle, including conducting user research and experiments as well as measuring impact and success.
Pooling our forces, Felicitas Sánchez, design researcher and user advocate at Quartz, and I created a workshop on Developing Community-Centered Journalism Products, which we taught at BCC Mundo.
I feel honored to have been invited to events and by organizations I respect highly to speak about community-centered journalism, among them the New York Times, WAN-IFRA, next media accelerator, Danish School of Media and Journalism and Online News Association’s 2017 Conference.
Reporting & Editing
Starting out as a local reporter in 2006, I have more than ten years of newsroom experience.
At News Deeply, before fully immersing into community and product strategy and operations, I served as the community editor of geopolitics, mainly focusing on Refugees Deeply and Syria Deeply.
As a former correspondent, I extensively covered U.S. economics, politics and businesses for a number of European publications. I wrote about presidential campaigns, protests and a lot about finance for the most widely read German weekly newspaper Die Zeit and its website Zeit Online. My favorite beats reporting for NZZ am Sonntag, the Sunday edition of the oldest Swiss paper Neue Zürcher Zeitung, were tax evasion cases and start-ups. I also served as the Wall Street correspondent for the Financial Times Deutschland before the publication was ceased in 2012.
Interestingly enough, I've been a reporter for the Forbes Billionaire's list for a few years and it's fascinating.
During my time as graduate student at NYU, I enjoyed branching into multimedia journalism and produced a few mini documentaries, among them one for NYC Values, which won an Online Journalism Award in 2016.
Below you can find links to a selection of my reporting and editing work.
Always happy to hear from you.